This ad caught my attention when it was shown on television:
This is another ad with a similar theme:
I feel that with vibrant colors, interesting technological animations with visible details, coupled with different genre’s/types of music and making them sound good together, the ads are effective in communicating what they want to deliver.
The first ad we can see it was shown on the MTV channel. Someone watching it for the first time might think it was just another ad for the MTV channel to promote music. On the other hand, it could also have been an ad for headphones (eg.. from Sony or other music companies), or even a radio station.
I have to say, the ad catches attention. And I feel that it is mainly targeted at the younger generation. People might wonder what the ad wants to tell its viewers throughout the advertisement. But at the end, with the commentary and texts, along with the image of the phones and the Nokia brand, makes people go “ohhh, it’s a new phone” or “wow, that’s so cool!”. However, the ad focuses mainly on the music function of the phone and doesn’t show or tell you about any other functions that the phone possesses.
As I said earlier, it appeals to the younger generation mainly because they would be more attracted to these new devices as well as appealing to people who like music and who use their phones often to listen or even make music. The two slogans “Celebrate Your Sound” and “Nokia XpressMusic. Do the Music.” I feel are good representations of what they wish to tell their viewers. Nokia wants to convey the message that these phones are different from others in the sense that you can create your own music or remix available tunes into you own personal style. In both advertisements we can see that they played individual tunes and tempos and then mixed them together at the end. Thus portraying that you can mix and match whatever you like (diff sounds and beats) to create you own unique sound. I personally felt that was an interesting marketing strategy.
What about you? What do YOU think of this ad? Share some thoughts! =)
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2 comments:
Nokia comes out with so many advertisements it's hard to keep track which one corresponds to which phone model. After a while I just become tired of it all. Although I remember watching this commercial, I don't think it's so effective because I couldn't even remember what it was for until I watched it again just now.
Mobile phone advertisers need to come out with more ingenious ways of advertising. Make it more shocking or something. Anything to make it stand out from the crowd. And all throughout, it must remember to keep the focus on the product so that people can remember what the ad is selling. For this nokia ad, it distracted people into focusing on the headphones instead of the phone itself.
in an advertisement, every action is done for a reason, an effect.
in analysing a TVC, we have to look at the message the advertiser is trying to send, and the various methods and strategies being used to effective convey the message across.
this TVC seems to show the introduction of a new product. having worked in Nokia once, i know that their mobile phones are separated into 2 categories, multimedia (N series) and business (E series). within the multimedia series, the also have sub sections, mainly highlighting camera, music or gaming functions.
and that is why this TVC highlights mainly the music features, because that is what they are trying to sell.
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